Causes.com Redesign - Transforming News Consumption into Community Action
A comprehensive redesign concept that reimagines how people engage with news and take civic action online. This project transforms Causes.com from a linear feed into a rich news platform that empowers community engagement while maintaining editorial authority.
Design Philosophy
The core challenge was evolving beyond the constraints of a traditional social feed while preserving Causes' unique value proposition: turning news consumption into meaningful action. The solution needed to feel as authoritative as major news outlets while fostering a sense of community and shared purpose.
Key Design Solutions
Content Hierarchy & Layout
I restructured the information architecture to surface multiple action points immediately:
- News and Trending Bills share equal prominence above the fold, balancing information with immediate action opportunities
- Community Causes section elevated on a dark background, prioritizing user-generated movements
- Traditional news feed reframed as "Actions" to emphasize the platform's unique value proposition
- Progressive content density that eases users into more detailed information as they scroll
Community Engagement
I introduced new interaction patterns to help users see their collective impact:
- "Wall of Support" feature that lets users share testimonials and inspire others to join causes
- Prominent display of real-time community actions to create a sense of collective momentum
- Integrated donation flows that emphasize community participation over individual transactions
- Enhanced visibility of bill tracking and cause discovery features
Visual Language
The visual design carefully balances authority with accessibility:
- Clean, structured layout inspired by major news outlets to establish credibility
- Muted color palette for CTAs that encourages thoughtful engagement over impulse clicks
- Strategic use of white space and typography to manage information density
- Dark mode sections to highlight community-driven content